Ron opened Focus Advertising Specialties as a Sole Proprietor on March 15, 2005.  His wife and business partner, Kathryn Edwards joined him in July 2005.  They became an S-Corp in 2007 as The Focus Group Ltd.  Their business has grown every year despite Ron's health setbacks including an MS diagnosis in 2006 and a TBI in 2010.  Together they provide excellent customer service, always with a smile, and are intent on offering solutions, quality products and great pricing.  They are known for their in-house graphic capabilities, the ability to maximize their customer’s budget and have imprinted or engraved product and screen-printed or embroidered apparel delivered within 2-3 weeks of proof approval.

Ron became interested in Homeless Veterans after being asked by then NM Cabinet Secretary John M. Garcia to write a song about the plight of Homeless Veterans.   "You Have forgotten Me" is the song and a few years after in 2011 himself and Army Veteran Phillip Chavez started the Santa Fe Standdown. It is his passion and Kathryn joins him in this. Here is the YouTube link https://www.youtube.com/watch?v=CbGZczB98eA standdown2011-0001 Ronald Edwards.