About Focus Advertising Specialties

We are a Service Disabled VETERAN Owned Small Business (USMC) and are SDVOSB Certified by the VA.

We are listed as The Focus Group Ltd. Our NAICS primary code is 541890 and DUNS # 808845270.

We celebrated our 19th year on March 15, 2024! Thank you to all our clients and suppliers for being part of this wonderful journey we are on!  Looking forward to many more years come.

We have something unique to offer you. COMPLETE SERVICE.

"Above and Beyond” is where we begin with you.

Try us for fresh, unique and exciting ideas for your PROMOTIONAL PRODUCT and APPAREL needs.

Ron Edwards was awarded the NM SBA 2020 Veteran Champion of the Year Award!

Ronald Louis Edwards, President & CEO of The Focus Group Ltd dba Focus Advertising Specialties, is a Service-Disabled Marine Corps Veteran. He served between 1981-1985.  He was stationed at Kaneohe Marine Corps Station on Oahu, Hawaii.

Ron opened Focus Advertising Specialties as a Sole Proprietor on March 15, 2005.  His wife and business partner, Kathryn Edwards joined him in July 2005. They became an S-Corp in 2007 as The Focus Group Ltd. Their business has grown every year despite Ron's health setbacks including an MS diagnosis in 2006 and a TBI in 2010. Together they provide excellent customer service, always with a smile, and are intent on offering solutions, quality products and great pricing. They are known for their in-house graphic capabilities, the ability to maximize their customer’s budget and have imprinted or engraved product and screen-printed or embroidered apparel delivered within 2-3 weeks of proof approval.

Ron became interested in Homeless Veterans after being asked by then NM Cabinet Secretary John M. Garcia to write a song about the plight of Homeless Veterans.   "You Have forgotten Me" is the song and a few years after in 2011 himself and Army Veteran Phillip Chavez started the Santa Fe Standdown. It is his passion and Kathryn joins him in this. Here is the YouTube link https://www.youtube.com/watch?v=CbGZczB98eA standdown2011-0001 Ronald Edwards.

We provide: FIRM QUOTES and VIRTUALS of your Logo/text imprint BEFORE you order (since we do these graphics in-house,) items within your budget and ON TIME delivery. We know our products and ONLY use quality, reputable vendors. When you are ready to purchase; select your items and either call or e-mail us. We can also assist you in selecting the right product. We work with you to create fulfillment in your marketing and promotional goals.

Give us a call / e-mail; we would love to hear from you.

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